2026.07.07
Search Ads
Update
Product
LY Ads Search Ads
Schedule
Around September 2026
*Further details will be announced here once finalized. Please note that the schedule is subject to change.
*Further details will be announced here once finalized. Please note that the schedule is subject to change.
Summary
Search Ads will introduce AI keyword expansion, a feature that uses AI to expand keywords and deliver ads.
AI keyword expansion delivers ads for search queries that AI determines to be highly relevant to the submitted keywords based on the following factors:
AI keyword expansion delivers ads for search queries that AI determines to be highly relevant to the submitted keywords based on the following factors:
- Search intent of internet users
- Relevance to the submitted keywords
- Content of Responsive Ads for Search assets
- Content of the landing page, and more
This helps improve ad performance while reducing the effort required to add and optimize keywords.
AI keyword expansion can be configured at either the campaign or ad group level. Further details, including specifications, will be announced at a later date.
AI keyword expansion can be configured at either the campaign or ad group level. Further details, including specifications, will be announced at a later date.
- Related Tag：
- #LY Ads