• April 2, 2026: The article has been updated following the completion of the implementation.
• March 18, 2026: The article has been updated.
  Added “Use of the audience list ‘Website Visitors’”
  Updated downloadable materials
• February 26, 2026: Publication of this article began.

Yahoo! JAPAN Ads Search Ads (Shopping)

April 1, 2026 (Wed)

We have newly added the audience list targeting feature to Shopping Search Ads (SSA).
Audience list targeting is a feature that allows you to deliver (or exclude) ads to users included in the list by associating audience lists based on various types of data sources (audience sources) with campaigns or ad groups.

The types of audience lists available for SSA are as follows:

• Website Visitors: A list that enables ad delivery to internet users who have previously visited the advertiser’s website.
• Customer Data: A list that enables ad delivery using the advertiser’s own user lists by linking user lists independently accumulated and analyzed by the advertiser to audience lists.
• Combination: A list that enables ad delivery to a wider variety of users by combining multiple audience lists.

To use the audience list “Website Visitors,” installation of a tracking tag is required.
The tracking tag is a tag used to measure the performance of various services of LY Corporation.
It is issued and managed in Business Manager (*1).

• For accounts already using SSA, from the implementation date, it has become possible to connect to LINE Official Account and Business Manager via the Campaign Management Tool and issue tracking tags. Issued tracking tags can be referenced in the Campaign Management Tool. For details, please download the materials at the bottom of this page.
• From April 1, 2026, linking to a LINE Official Account and Business Manager has become mandatory when creating a new Search Ads (Shopping) account. However, if the account is managed through an agency, the linkage is optional. For details, please refer to "Addition of Business Manager and LINE Official Account creation and connection features."

*1: From April 8, 2026 (Wed), it is scheduled that tracking tags can be issued from the Campaign Management Tool of Search Ads (Shopping) accounts. This feature is a supplementary function for using tracking tags on an account basis. Normally, we recommend using tracking tags in Business Manager, which can be utilized across services. For details, please refer to Option to migrate tracking tags when connecting to Business Manager.

For more details about Audience List Targeting, please download and review the following PDF document (available in Japanese).
Download the document