LINE Official AccountLINE Official Account

A service which allows businesses to contact users while blending in to their daily lives just like using LINE to communicate with friends and family.


LINE Official Account

LINE Official Account lets companies from large corporations to individual stores create their own dedicated LINE accounts. There are currently more than three million official accounts in Japan covering a wide range of industries.

Deliver Info to a Multitude of Users

LINE features a global MAU that reaches over 182 million people. By linking with their customers' LINE accounts, companies can convey various types of targeted information to multiple users that is not possible through email or social media promotions.

Deliver Info to a Multitude of Users

Send Customers to Stores or Websites

Almost all users who friend an account have used a coupon, participated in a promotion, or performed some other positive action related to LINE Official Account, showing that LINE Official Accounts are an excellent way to create deep and meaningful bonds with customers.

Send Customers to Stores or Websites

Start for Free, Only Pay for What You Use

There are three different subscription plans including a free plan(Communication Plan) that provides 500 free messages a month. Since accounts are charged based on the number of messages sent, it is easy to adjust your use based on a company's budget or promotion schedule.

communication plan

LINE Official Account
Subscription Plans

  Communication Light* Standard*
Monthly Fee Free 50 USD 150 USD
Free Messages Up to 500 Up to 10,000 Up to 40,000
Additional Message Fee N/A N/A 0.05 USD

 Light plan and Standard plan are not available in EU, Indonesia, Singapore and USA.

 LINE Official Account is not available in EU.

LINE Official Account
ID Plans

  Basic ID Premium ID*
Annual Fee 0 USD 12 USD
Format @ + 3 letters + 4 numbers + 1 letter (random)
E.g., @TFK3049L
@ + user-designed string

(String must be 18 characters or less, not counting the "@" symbol. Only half-width letters and numbers, and the special characters ".", "_", and "-" may be used.)
E.g., @line_cafe
Details Issued automatically when opening a LINE Official Account Obtained by completing purchase of Premium ID.
Notes The ID will contain a random string of nonconsecutive letters. You can not create duplicate IDs.

The same payment method used for plan fee payments will be used.

 Premium ID is not available in EU, Indonesia, Singapore and USA.

Based on the European Union's
Digital Services Act

LINE Corporation’s average monthly active recipients of LINE Official Account in the EU for the last six months (February 2023 to July 2023) were as follows: 2,010

This information is prepared having regard to the Digital Services Act and the information available to LINE Corporation on the date of publication.